CENTURY OF DESIGN - INTERNATIONAL TYPOGRAPHIC STYLE

Category: Exhibition Design

Components: Inside branding, Billboards, Posters, Brochure, Merchandise (Stamp sheet, Envelop, Ticket)

Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Printer

The Museum für Gestaltung Zürich hosts an exhibition celebrating the International Typographic Style, highlighting its Swiss roots and iconic designers like Josef Müller Brockmann. The objective is to craft a brand identity that embodies the movement’s principles, emphasizing clarity and objectivity. This is achieved through a unified design system inspired by Swiss Style, featuring Helvetica, grid layouts, and a restrained color palette to ensure logical organization and reflect the essence of the style.