SPROUTS FARMERS MARKET
Category: Brand and Identity Redesign
Components: Logo, Packaging, Graphics, Illustrations, Social Media, Promotional Video and other in-store assets.
Tools: Adobe Illustrator, Adobe Photoshop, Adobe AfterEffects
Sprouts is renowned for its extensive range of organic produce and health-focused items. With a rich history, Sprouts has evolved to become a cornerstone of health-conscious communities. The objective of this rebrand is to elevate Sprouts to a premium brand status while honouring its heritage and unifying its visual identity across all touchpoints. This was done by employing consistent typography and color schemes and storytelling/design elements reminiscent of growth and vitality. Through this rebrand, Sprouts is reinvigorated with its rich history at the forefront.
