ELIE SAAB x SCAD FASH

Category: Brand and Identity Design, Exhibition Design

Components: Invitation Card, Invitation Sleeve, Ticket, Wristband, Booklet, Billboards

Tools: Adobe Illustrator, Adobe Photoshop, Lamination Machine for foiling, Inkjet printer

SCAD FASH Museum hosts Lebanese designer Elie Saab’s Spring Couture 2021 exhibition, a collection released amidst the backdrop of COVID-19 and the Beirut explosion, inspiring Saab’s escapist fantasy, “Le Théâtre du Rêve,” symbolizing hope through beauty. The objective is to craft a premium invitation package for the exhibit. Drawing from Look 5 of the collection, the package is designed with alluring textures, dream-like shimmer and voluminous forms. Executed with precision, all elements reflect Saab’s style, ensuring harmony across the invitation card, sleeve, ticket, and wristbands through foiling and cutting techniques.