IBM

Category: Brand and Identity, Product demos

Components: Landing Survey Prototype, Product Demo Template

Tools: Figma, Microsoft Powerpoint

IBM’s Blue Studio sought to optimize IBM’s product demo approach. Our objective was to improve these demos based on research and insights. Through analysis, we pinpointed areas for enhancement: distribution organization, UI emphasis, and storytelling. We devised a distribution strategy tailored to user journeys and business needs by leveraging IBM's branding guidelines. In addition to standardising where the demo could be found, a survey on the landing page was introduced to personalise the journey with product recommendations. Additionally, we crafted a demo template integrating UI elements and client narratives.