AWAKE CHOCOLATE

Category: Packaging Design

Components: Big packet, Individual packet, Chocolate bar, Brand infographic, Logo Redesign

Tools: Adobe Photoshop, Adobe Illustrator, Adobe Dimension

AWAKE Chocolate is a premier caffeinated chocolate brand. The goal is to revamp the packaging to reflect the brand as having a premium and sophisticated image while also introducing a new fruit line. By integrating AWAKE’s existing design elements, such as the owl mascot and illustrative style, with a refreshed color palette and updated design elements, the new packaging and logo appeal to its mature audience.